About the client
Pause Breathwork is a lifestyle and wellness company helping people reduce stress, improve mental clarity, and build healthy daily routines through guided breathwork practices. Their goal was to create a mobile app that empowers users to manage stress, track their wellness habits, participate in live sessions, and become part of a global breathwork community.
Pause partnered with Geniusee to design and develop a cross-platform app with real-time video, push notifications, community features, and personalized daily routines. Together, we delivered a performant, intuitive, and engaging experience that reached 10,000+ downloads and hundreds of paid subscribers on launch day.
Business context
In our information-saturated age, people often struggle with stress, a lack of focus, and difficulty building healthy habits. Pause Breathwork’s mission was to make emotional wellness accessible through simple, guided breathwork techniques delivered via an easy-to-use mobile app.
To bring this vision to life, Pause needed:
- A mobile-first platform for guided breathing practices
- Tools for tracking wellness habits and daily routines
- Community-building features, online events, and live sessions
- A system for sharing content, updates, and resources
- A monetization model that supports premium content and subscriptions
The goal was to combine a calm, intuitive design with powerful functionality that helps users stay consistent in their wellness journey.
Promoting breathwork and building an online wellness community
The app needed to popularize breathwork and provide direct communication between the brand and users.
Enabling monetization for the client’s digital content
Pause required a subscription-based system that seamlessly manages access to premium routines and live events.
Supporting real-time online sessions
The platform needed to handle live video events and notify users about upcoming sessions and updates.
Solutions we implemented
Geniusee built a mobile app ecosystem that blends intuitive design, real-time engagement tools, and automated habit tracking.
A personalized habit-building mobile app
We developed a cross-platform habit-building app (first for iOS, then Android) that helps users reduce stress through guided breathwork sessions, track wellness routines, receive timely reminders to maintain consistency, and instantly access curated content and educational resources.
Live sessions & real-time communication
Our team enabled real-time video for live breathwork sessions, integrated fast push notifications, and built a dynamic content feed for updates and resources, all supported by a Service-Oriented Architecture that uses modular, customizable routines tailored to each user’s needs.
User-centered design
Through UI/UX discovery, we created a calm, intuitive interface designed specifically for users seeking wellness support, ensuring a simple, non-overwhelming experience that encourages long-term habit formation.
Guided breathwork routines
Structured breathing sessions designed to reduce stress and improve focus
Habit tracking and reminders
Daily routine tracking with smart reminders to build consistent wellness habits
Live online sessions with real-time video
Real-time video sessions enabling interactive guided breathwork
Push notifications for sessions and updates
Instant alerts for upcoming sessions, new content, and wellness updates
Personalized user routines
Custom wellness routines tailored to each user’s goals and progress
Content feed and educational updates
A curated feed of insights, lessons, and wellness resources
Strong launch performance
The iOS app achieved 10,000+ downloads and hundreds of paid subscriptions on launch day.
Growing community
More than 2,000 downloads in early months, with rising subscription rates and user engagement.
Empowering wellness worldwide
Thousands of users now practice breathwork daily, improving focus, productivity, and emotional well-being.
Scalable foundation
The upcoming Android version expands accessibility and user reach.
