About the client
Validify is a UK-based retail technology intelligence platform that helps retailers discover, evaluate, and select the right technology vendors. Their goal is to simplify procurement through a centralized, transparent system enriched with peer reviews, curated vendor data, and structured selection processes.
Geniusee was brought in to design, architect, and develop the platform from scratch, creating the backend, frontend, database infrastructure, UX/UI design, and the ongoing evolution of the product over several years.
Business context
Retailers face a growing challenge in selecting the right technologies from an increasingly crowded vendor landscape. Validify aimed to solve this by offering:
- A curated database of B2B retail technology solutions
- A structured RFI process to replace offline spreadsheets and emails
- Peer feedback and vendor performance insights
- Multi-role support for enterprise teams
- A transparent, low-pressure vendor evaluation environment
Geniusee was tasked with architecting an end-to-end platform that simplifies vendor discovery, improves decision-making, and automates large portions of the technology selection workflow.
Fergal O’Mullane
Co-founder & CEO at Validify
Validify’s product vision required us to overcome several technical and business challenges:
Designing a highly complex and scalable database to support thousands of vendors and structured metadata
Handling sophisticated data-fetching and multi-criteria filtering
Supporting multiple user roles with unique permissions and workflows
Maintaining high usability despite advanced features and data density
Solutions we implemented
SCRUM-driven development process
We adopted the SCRUM framework to break the project into iterative sprints, enabling structured progress, ongoing stakeholder validation, and rapid adaptation to evolving requirements. This approach was essential for managing a feature-rich platform with long-term development cycles.
Long-term partnership and continuous enhancement
Our cooperation extended well beyond the first release, evolving into a multi-year partnership. We continued delivering new features, improvements, and optimizations as Validify scaled its user base and expanded platform capabilities.
Advanced database design and data quality management
We engineered a robust and scalable database architecture capable of storing detailed vendor profiles, RFI data, team collaboration assets, and complex search parameters. Rigorous data-quality practices ensured accurate, trustworthy information for enterprise users.
UX/UI design centered on clarity and ease-of-use
Our designers created a clean, intuitive interface that makes navigating complex datasets simple for both retailers and vendors. User research, iterative testing, and feedback loops shaped an experience focused on clarity, comparison, and effortless decision-making.
Vendor profile creation and publishing
Retail technology vendors can create detailed profiles to showcase their solutions and attract potential clients
Advanced vendor search and filtering
Retailers can discover vetted technology partners using multi-criteria search built for fast, accurate matching
RFI Manager for vendor evaluation
A specialized tool to streamline RFI creation, distribution, comparison, and decision-making, all in one place
Team and role management
Organizations can manage employees, assign roles, collaborate on evaluations, and centralize procurement workflows
Enhanced UX and platform performance
A consistent design system and optimized architecture provide a fast, intuitive experience for both retailers and vendors.
Digital transformation of RFI workflows
Validify successfully moved RFI processes online, automating significant manual work previously done via spreadsheets and email.
Streamlined vendor–retailer collaboration
Built-in 1-to-1 event capabilities help vendors and retailers connect quickly, accelerating deal cycles.
Actionable feedback loop for vendors
The rating and review system allows vendors to understand retailer needs and refine their product strategies.
