About the client
SciQuiry is a U.S.-based EdTech company developing an AI-powered, question-driven learning platform for middle and high school students. The product focuses on strengthening STEM proficiency through personalized learning paths, adaptive question sequencing, and research-backed instructional design. Their approach combines cognitive science and AI to improve how students learn, practice, and retain STEM concepts.
Business context
Geniusee and SciQuiry have built a long-term partnership focused on creating one of the most engaging eLearning platforms for students. In children’s educational software, two factors define success: safety and engagement. Our core responsibility is to redesign the platform and shape a UI/UX experience that supports how kids naturally learn, explore, and stay motivated.
To help SciQuiry strengthen its position among student-focused learning platforms, we concentrated on building interfaces that are intuitive, age-appropriate, and rooted in learning engineering principles. The goal is simple: craft an experience that keeps students curious and actively involved while supporting teachers and parents with a structured, effective learning environment.
The platform needed to truly capture students’ attention and keep them motivated, while still feeling safe, age-appropriate, and easy to use.
SciQuiry required a complete redesign of the platform and landing pages to deliver a smooth, consistent experience on both web and mobile.
The product lacked a clear visual identity, calling for custom UI elements, mascots, and animations that matched how kids learn and interact.
Gamification had to be introduced in a way that made learning playful and rewarding, without distracting students from the educational content.
Solutions we implemented
User-centered research and analysis
We began with a deep discovery process to understand how middle and high school students interact with STEM content. This included analyzing existing user flows, evaluating learning behaviors, and reviewing how kids respond to different challenges, animations, and pacing. Through continuous demo sessions with the client, we validated early ideas, tested animated components, and refined concepts based on how effectively they supported real learning.
Complete system redesign grounded in learning science
To improve engagement and effectiveness, we rethought the platform’s structure, navigation, and core learning flow. Using insights from competitors, cognitive science, and the client’s learning-engineering research, we rebuilt essential user journeys and introduced functional updates that made the platform more intuitive, efficient, and aligned with how students process information.
Redesigned UI/UX tailored to kids’ learning needs
Our team created a new visual system from scratch, including screens, buttons, icons, subject-specific mascots, animated pop-ups, and custom color palettes. Each element was designed to be playful enough to motivate students, but not so overstimulating that it distracts from learning. We also built unique UIs for different user roles, ensuring smooth experiences for students, parents, and admins.
Iterative prototyping and demo-driven validation
Throughout the project, we relied on iterative prototyping: wireframes, high-fidelity mockups, concept demos, and animation walkthroughs. Presenting demos at three key stages — early design, concept refinement, and pre-handoff. This allowed us to validate visual and functional decisions, ensure alignment, and confirm that each redesign genuinely improved usability and student engagement.
Full system redesign
We delivered a complete redesign of the platform, starting with the main landing page and extending the updated visual and functional style across every page and component. This created a cohesive, modern experience that aligns with SciQuiry’s learning goals and brand direction.
UI tailored to user roles
We designed dedicated user flows and interfaces for each role (including students and admins) ensuring every user type received a personalized, intuitive experience that matched their specific needs and tasks within the platform.
Gamified learning experience
To keep students motivated, we introduced playful animated elements such as mascots, pop-ups, and micro-interactions. Each animation was crafted to support the learning process, offering encouragement and rewards without distracting from the core educational content.
Custom UI & brand system
We built a full visual identity for the platform, including unique tones, gradients, color palettes, and more than 70 custom-designed images. These elements established a distinctive, child-friendly look and feel that strengthened brand consistency and user engagement.
Educational software aligned with multiple learning styles
A redesigned platform that supports different learning styles, helping children engage with STEM content in ways that feel natural and effective.
Age- & skill-based educational games, including early-learning content
An expanded set of interactive games tailored to students’ age and skill level, with options that support even the youngest learners.
Personalized learning experience with AI-powered learning paths
Adaptive pathways that adjust to each child’s progress, creating a personalized journey that improves motivation and learning outcomes.
Complete platform redesign centered on children’s needs
A fully reimagined eLearning environment made intuitive, engaging, and accessible for the way kids navigate and absorb information.
Custom visual identity with unique colors, gradients, and stylistics
A distinct design system featuring bespoke color palettes, gradients, and visual elements tailored specifically for a child-friendly educational experience.
Motivating animated mascots that support children throughout learning
Playful mascots and animations that encourage students, celebrate progress, and make the learning process more interactive and enjoyable.
