About the client
Wyzoo (now Xperra) is a US-based data intelligence company helping businesses identify their best-performing audience segments and predict customer behavior. Their platform combines Artificial Intelligence and Human Intelligence to analyze customer data, enrich it with external attributes, and generate marketing insights that improve acquisition, retention, and response rates.
Wyzoo partnered with Geniusee to accelerate product development, expand engineering capacity, and build a scalable platform for marketers. Our team led UI/UX discovery, web development, R&D for AutoML tools, and custom machine learning model implementation.
Business context
Modern marketers need more than analytics – they need predictive intelligence that reveals which audiences respond best, what messages work, and how to optimize customer acquisition costs.
Wyzoo’s mission was to make advanced data modeling and segmentation accessible to mid-market companies without requiring internal data science teams. To do this, they needed:
- A platform capable of integrating multiple data sources
- Automated data cleansing and ETL pipelines
- ML-driven customer segmentation
- Predictive models for behavior and response rates
- A smooth, intuitive user experience that marketers can adopt instantly
To execute their vision, Wyzoo needed a long-term engineering partner who could combine product thinking, data expertise, and scalability.
Identifying high-performing audience segments
Marketers needed clear, automated insights into which customers should receive which message to improve personalization.
Increasing marketing response and engagement rates
The client needed ML models capable of predicting customer behavior and purchase likelihood.
Unifying multiple data sources
Wyzoo required a single, consolidated system to combine customer databases, enriched attributes, and behavioral data.
Scaling customer acquisition while reducing cost
The platform needed to support advanced segmentation and modeling to optimize acquisition spending.
Solutions we implemented
To meet Wyzoo’s goals, Geniusee built a scalable, intelligent ecosystem that blends machine learning, ETL pipelines, and a refined user interface.
A unified marketing intelligence platform
We developed a web platform from scratch that enables marketers to:
- Capture and enrich customer data from multiple sources
- Profile their best customers
- Tune and cleanse data for peak performance
- Predict behavior and response rates
- Make smarter and faster marketing decisions
Advanced ML & AutoML R&D
Geniusee led research and testing for AutoML tools, including H2O Driverless AI.
Our R&D enabled the client to:
- Automate model selection and tuning
- Build ML models for segmentation and response prediction
- Improve accuracy while reducing manual effort
ETL pipelines and data cleansing
We developed and tested ETL solutions to prepare large, complex datasets for modeling and analysis.
Custom machine learning models
Our ML engineers built targeted predictive models that helped:
- Increase audience response rates
- Boost average order value
- Reduce customer acquisition cost
Design and development for additional client projects
As Wyzoo expanded, Geniusee worked as an extension of their in-house team. We built:
- A diversity and inclusion legal platform
- A visual image processing system with OCR capabilities
- Multiple custom tools to support enterprise engagements
Customer profiling and segmentation
Profiles of top-performing audiences for targeted marketing
Data enrichment and cleansing
Enriched, cleaned datasets prepared for accurate modeling
Predictive modeling and insights
Predictions of user behavior and campaign performance
Automated machine learning pipelines
Automation of model training and tuning with minimal effort
Behavioral and response prediction
Forecasts of engagement, purchases, or churn likelihood
OCR-enabled image processing
Extraction of text and attributes from uploaded images
Data visualization dashboards
Visual dashboards that turn raw data into clear insights
